Customer Relationship Management software continues to be a critical element of every of organization's sales and marketing. Organizations rely on CRM data to power their revenue and sales forecasts and this data is directly linked to the Organization's capability to increase sales and customer satisfaction. Consolidation of clean, consistent customer data from multiple systems into a CRM system is a critical to maximize the effectiveness this system.
OpenDQ easily enables organizations to consolidate customer data records from multiple source systems, while at the same time ensuring that customer data is clean, consistent and without duplicatation. OpenDQ allows an organization to: